The Anatomy of a Design
Our Creative Process Explained
1. Every Design starts with the inspiration.
In this example, our client is a hotel in Zanzibar. The location and local art was our inspiration. The famed Zanzibari wood craftsmanship was a good place to look for inspiration.
2. Definitive elements guide the process
We find an effective and relatable visual, or set of elements to communicate our client's vision.
3. We turn inspiration & elements into an idea..
We lay out our elements in a way that we believe will best connect with both the client and consumer, and test the outcome in a trial environment. The feedback helps us move to the final step.
4. The Idea becomes an Identity
A new Identity is born. Our client will have a unique identity that they will carry through all their points of contact.
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